A little while ago I wrote about Illamasqua’s “Fight for a fair beauty price” which is the brand’s campaign to stop the disproportionally high prices Australian consumers pay for their beauty products in comparison to the rest of the world. This push is definetely justified, however this year alone a number of brands have reduced their prices to bring them in line (almost) with their international counterparts.
The latest to do this was Lancome – their “Love Lancome, Love our new prices” campaign see’s some of their best selling items reduced permanently by up to 30%. Currently these reductions are only on their Genifique, Renergie & Visionnaire products.
My pick would be the Genifique Serum 30ml – Down from $115 to $80.
Estee Lauder also recently reduced their prices on some of their foundations – all doublewear products were $68 will now be $50. The Idealist Even Skintone Illuminator has also been reduced from $105 to $80 (30ml)
Earlier this year, Mecca Cosmetica reduced a number of their brands Australian prices, most notably NARS.
Their blushes were reduced by 27% from $62 to $45. Sheer blow foundation was reduced from $99 to $68, with their illuminators, multiples, bronzers and eyeshadow duos also being reduced in price.
Other Mecca Cosmetica brands that saw reductions this year include Stila – with lip glazes reduced from $48 to $36 as well as their smudge pots which are now $32 instead of $43. Kevyn Aucoin Mascara (was $52 now $40), Perricone MD, By Terry, Nude and Dr Dennih Gross Skincare were also reduced.
Which brands do you want to see reduce their prices? I’m excited about Estee Lauder & Lancome getting on board – hoping this is a sign that we will see many more price reductions in the future!
thebeautebuzz 