I was reading a story recently on The Cut about Clinique’s new “open shopping” method that is being introduced in the US and rolled out internationally in a new bid to attract shoppers to buy their products in department stores.
We all shop differently, but I know 80% of the time I’m visiting makeup counters I just want to have a little browse and will ask questions if there is something I’d like to know. It is so rare that I’ll want to sit down with a salesperson or have them take me through things because generally I’m just not in the mood!
With Clinique’s new initiative they promise that if you are carrying one of their shopping baskets they won’t bother you, and different products and shades are out on display and not hidden in drawers so you can simply pick your shade and go (MAC may need to take note of this one!)
While I love the service makeup counters can provide I think this is a great way to reduce hassle when you just want to grab your product & go. They will also be prominently displaying prices (can they all do that??) and plenty of disposable applicators and samples on hand in case you want to try a product.
To me this sounds PERFECT and hopefully will be something adapted more widely within department stores.
Will this make you more likely to shop at a counter? Or do you like the one on one experience?
x
thebeautebuzz 