I’m hoping I don’t sound like a broken record but Illamasqua’s petition regarding bringing Australian prices in line with our international counterparts is something that ALL brands should be looking into, especially considering the positive reception it’s had here in Australia.
“Since we entered the Australian market we’ve been frustrated by the inflated pricing of cosmetic products compared to the rest of the world. For too long now, the women and men of Australia have been forced to pay extortionate prices for their beauty products. So we have a clear message:
We are making a stand against the ruthless global giants of cosmetics, who abuse the system by forcing customers to pay up to 61% more than UK prices. It’s entirely unjust that a woman in the UK pays just $24 for a lipstick, while a woman in Australia has to pay $40 for exactly the same product.”
You can find out more information here or sign the petition here. This year we have already seen a number of brands reducing their prices to become more in line with other countries, including Nars, Biotherm, Kiehls and more.
And while I really do think this is a good thing to raise awareness of, I’ve got to put on my sceptic hat just for a minute. Because really, if Illamasqua wanted prices to be equal, surely they could just lower their prices? And once they lower their prices, they’d be more of an incentive for competing brands to do so to stop themselves loosing customers to their then cheaper rivals?
The world, and the beauty industry is a complicated place!!
thebeautebuzz 